Search Engine Optimisation
Experiments, Libraries and general articles on the Search Engine Optimisation industry, internationally and in Australia.
- July 9, 2008
Developing your Descriptions - Part 2, The Solution
In my last article, Developing your Descriptions (Part 1, The Problem), I discuss the importance of meta-data descriptions for all websites depending on any organic traffic through search engines.
I also briefly discussed some of the obstacles in getting this data implemented correctly on larger websites.These obstacles include:
Not understanding the negative impact of not including description [...]
- July 1, 2008
Google now Indexing Flash Content
It seems Google are really on a mission to uncover the invisible web with new announcements of algorithm tweaks here and there to improve their coverage and search engine results.
Today, Google announce the ability to begin indexing Flash files. Pretty big news really, and with the promises of executing JavaScript in the near future one [...]
- June 10, 2008
Developing your Descriptions - Part 1, The Problem
I am currently doing some SEO work for a personal project, more specifically I am populating the description meta-data for this project.
For this, I am making sure each page description is unique and presents an accurate description of what each page is about if a user were to click on a search result.
Now this is [...]
- December 12, 2007
Subdomains and Google
Recently, Google has announced a change in its treatment of subdomains and how they are represented in their search result pages.
In the past, subdomains such as:example.com
phones.example.com
furniture.example.com
yoyos.example.comhave all been treated as separate hostnames. To explain why this might be an advantage to you the website owner, you need to know how Google have treated these separate [...]
- October 13, 2007
SEU, Search Engine Useless
Lately I have been asked again and again, “What can I do to improve my rankings in Google?”. This is a bit of a loaded question, but one I always attempt to answer when I am dealing with anything search related.
I usually begin with a quick glance at the website using the 30 second test, [...]
- September 29, 2007
Is SEO Evil? - Web Directions Presentation
I recently just did a presentation on Is SEO Evil? at Sydney’s annual Web Directions South. The presentation seemed to go alright and I receieved some good feedback and questions afterwards on the topic, so I am quite happy with the overall results.
The slides alone might not make to much sense right now, but I [...]
